Top Online Marketing Strategies | Online marketing

Social MediaSocial media has been hailed as the new media and is rapidly taking over traditional media as a source of information. There are several ways of using social media for online marketing and utilizing social networking sites is one of those. Sites like Facebook.com, Twitter.com and LinkedIn.com are places where niche markets can be found. Using social media requires skill and dedication because it is not as straightforward as using traditional media. Social media is more about interaction and networking and should not be used as a self promotion engine.Search EnginesA lot of online users go to search engines when they are looking for goods or services to purchase. Most focus on the top results and make their decision from amongst those. Therefore, it is important for a business to be amongst the top of search results for its keyword(s). Focusing on search engine optimization is a way to make that possible. For this form of online marketing, it is important, though not absolutely necessary, to have a web presence in the form of a website where prospective clients can easily find the business.Article MarketingArticle marketing is the use of articles to market a business or service. This is an important and usually effective online marketing strategy because something (information) is being offered for free. This requires balance as it is important to give away enough information to be helpful without divulging everything so that the reader is no longer interested in clicking on the link to the author’s site. The resource box comes in really handy here.Paid AdvertisingPaid advertising is the model that a lot of businesses favor in their online marketing strategy. It can come in the form of directly contacting a high traffic site that offers paid advertising or making use of a paid advertising program such as Google AdWords or Facebook Ads. These programs usually charge on a Pay Per Click (PPC) basis although there are other variations.Email MarketingEmail marketing is one of the most effective strategies. The aim of the other strategies are to generally get prospective clients to purchase the goods or services that are being offered. Email marketing is important because when a prospective client is interested enough to sign up for alert and information, a repeat customer is born.There are several online marketing strategies. When they are used independently or in a combination of two or more, they can bring about rewarding results. Although they can each have great effect independently, it is recommended that a combination of two or more of these strategies be used for superior results.


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